While her name and face might not be familiar to the traditionally older demographic that tunes in to late night, Singh, 30, is hardly new to the post-broadcast generation of viewers who wouldn’t know a Jimmy from a Seth or a Stephen, let alone a Carson (of Last Call With Carson Daly, whose NBC time slot she’s taking over). For the past nine years, she’s been building her own uniquely personal, extraordinarily successful brand on YouTube, where nearly 15 million fans know her as Superwoman (the name of her channel) and consider her something between a star and a best friend. Her 2013 post in which she poked fun at women’s getting-ready rituals has been viewed nearly 29 million times. Another, the music video Voices in 2016, has grabbed 9.5 million. And an interview with Michelle Obama has 2.3 million. Even Singh’s more mundane life updates attract huge numbers, like the 2018 Instagram post in which she introduced the world to her new puppy. It drew more than 700,000 likes (or roughly the same number of people who tuned in to Daly’s Last Callbefore he called it quits, after 17 years, in May).
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